Holiday Inn + Holiday Inn Express - Experiential Sizzle REEL
To bring the 'We're There' campaign to life, the Holiday Inn brand teams developed an immersive pop-up experience in the heart of New York City’s Oculus transport hub. My directive was to document the activation and create assets that would extend the event's reach beyond NYC.
Working on-location, I captured both video and photography, directing interactions with talent including The Bachelorette’s Jordan Rodgers. I then took those assets into the edit suite, producing a high-energy sizzle reel that highlighted the consumer engagement at the event and served as a key tool for the PR team’s media outreach.
BRAND PROJECT
Role: Production Lead, Videographer, Video Editor & Still Photographer
Software Used: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop
Role: Production Lead, Videographer, Video Editor & Still Photographer
Software Used: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop
Event Sizzle Reel
Event Still Photography
