IHG HOLIDAY CARD ANIMATION
During my tenure as Content and Multimedia Manager for IHG’s PR team, I created this animation for the 2019 holiday season. The internal brief called for a concept that highlighted global travel and showcased every IHG hotel brand under a unified festive theme. I produced the final asset in-house, which was distributed to a massive audience of employees, owners, and guests via email and corporate social channels.
BRAND PROJECT
Role: Illustrator & Animator
Process: Concept Exploration > Client Approval > Storyboard > Animatic > Client Approval > Vector Illustrations > Animation > Client Approval > Final Edits > Rendering
Role: Illustrator & Animator
Process: Concept Exploration > Client Approval > Storyboard > Animatic > Client Approval > Vector Illustrations > Animation > Client Approval > Final Edits > Rendering
Storyboard
Concepts & Final Illustration Assets
