During the holiday season, when shipping volume is highest and the potential for delivery disruptions is increased, UPS wanted to raise positive social sentiment for its brand.
The solution was to use magical, inspiring, and sometimes emotional storytelling to highlight the amazing things UPS can deliver. The goal was to capture positive sentiment about the brand across all UPS-owned channels including Facebook, Twitter, Instagram, YouTube, and the UPS.com website. The UPS Wishes Delivered consistently surpassed benchmarks year-over-year to become the single most successful social campaign by UPS to date.
Credits
Agencies: T3, Ogilvy & Mather, NEO@Ogilvy, Moxie
In-House Creative Direction & Campaign Director: Brian Pember
In-House Art Direction & Campaign Manager: Ben Whitesell
In-House Creative Direction & Campaign Director: Brian Pember
In-House Art Direction & Campaign Manager: Ben Whitesell
// 2014-2018
