In 2019, Holiday Inn and Holiday Inn Express launched the "We're There" campaign. To bring it to life and drive engagement with future guests, the brand teams developed an experiential pop-up in the heart of New York City at the Oculus transport hub. As part of the in-house multimedia team, I produced and filmed a sizzle reel highlighting the event.
As part of my responsibilities, I was onsite to film the event and worked with the celebrity host Jordan Rodgers from The Bachelorette to capture fun buzzworthy moments. I also captured still photography used to create photo galleries for media usage. Finally, I edited the sizzle reel under the guidance of the VP of PR/Brand and the brand teams so it could be used to drive awareness and share with media to help highlight the event.
In-House Creative Client: Holiday Inn + Holiday Inn Express Brand Team
Role: Production Lead, Videographer, Video Editor & Still Photographer
Software Used: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop
Event Sizzle Reel
Event Still Photography

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