In 2019, Holiday Inn and Holiday Inn Express launched the "We're There" campaign. To bring it to life and to drive engagement with future guests, the brand teams developed an experiential pop-up in the heart of New York City at the Oculus transport hub.
As part of the in-house multimedia team, I produced and filmed a sizzle reel highlighting the event. For employees and media unable to attend the one-time activation, the sizzle reel and still photography I created drove awareness of the event and was subsequently used in pitching media the story. As part of my responsibilities, I was onsite to film the event and worked with the celebrity host Jordan Rodgers from The Bachelorette to capture fun buzz worthy moments. I also captured still photography used to create photo galleries for media usage.  And finally, I edited the sizzle reel under the guidance of the VP of PR/Brand and the brand teams.
In-House Creative Client: Holiday Inn + Holiday Inn Express Brand Team
Role: Production Lead, Videographer, Video Editor & Still Photographer
Software Used: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop
Event Sizzle Reel
Event Still Photography
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