Working as a multimedia designer for UPS Airlines, I was tasked with launching and managing the business unit’s social media channels on Twitter and Instagram. The goal was to highlight key airline initiatives and company milestones on a regular publishing cadence while keeping the content fresh.
My go-to medium was illustration where I developed work that was bright, fun, and easily adaptable for multiple uses. These illustrations were widely used on UPS global social channels such as @UPS on Twitter, Instagram, and LinkedIn.
In-House Creative Client: UPS Airlines Strategic Communications
Role: Illustrator
Software Used: Adobe Photoshop, Adobe Illustrator
In-House Creative Client: UPS Airlines Strategic Communications
Role: Illustrator
Software Used: Adobe Photoshop, Adobe Illustrator
In-House Creative Client: UPS Airlines Strategic Communications
Role: Illustrator
Software Used: Adobe Photoshop, Adobe Illustrator
In-House Creative Client: UPS Airlines Strategic Communications
Role: Illustrator
Software Used: Adobe Photoshop, Adobe Illustrator
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© Ben Whitesell //2021