Working as a multimedia designer for UPS Airlines, I was tasked with launching and managing the business unit’s social media channels on Twitter and Instagram. The goal was to highlight key airline initiatives and company milestones on a regular publishing cadence while keeping the content fresh.

My go-to medium was illustration where I developed work that was bright, fun, and easily adaptable for multiple uses. These illustrations were widely used on UPS global social channels such as @UPS on Twitter, Instagram, and LinkedIn.